Since the advent of TV, we have seen it evolve.
The evolution of TV might be a little slow and considerably unnoticeable for a long time but it was there. However, in the last few years, the evolution of TV was so fast pace that it became an unstoppable force that cannot be reckoned with. Add a mix of pandemic, quarantine, work from home, and flexibility to the list and you will get a perfect recipe for a catalyst that can lead to amplifying the evolution.
Apart from the time we have spent in front of our TV screens, we are practically carrying a small TV with us at all times in the shape of a smartphone. The smartphone has not only changed the way we consume content but it has also changed our expectations from the entertainment industry. Viewers now expect the TV industry to respect their feedback and change things accordingly. Now, TV is no longer an idiot box that will display the emotions of writers and let them play god. Instead, it has become a place to practice democracy.
When traced back, these trends will lead you back to social media. The audience is now looking for a way to mix social media with traditional TV. To get a better look at this evolution, we recommend you compare both online content-steaming sites and traditional cable TV. For this, we recommend good cable TV services like Optimum Cable. With Optimum TV, you will get an extensive channel lineup along with free access to their content library and in-built content streaming sites. This will not only help you save money but also you willwill also help you make the most out of your entrainment experience.
How Social Media is contributing to the Evolution of TV?
The evolution is a slow process but the shift of audience has played a very important role in turning it into a revolution. Gen Z and social media have created a perfect environment that is helping in evolving the entrainment industry.
Here are some of the most important ways social media is changing the entertainment industry and TV.
- Interactive Content
TV has long been a mass communication-based media where ideas and announcements would transfer only one wayone-way. Writers, production houses, and distribution companies would select the kind of content they wanted to work on. This is the reason ; you will see that previous movies would have the same pattern and similar stories.
With the help of social media, the audience is offering their opinion in the shape of Twitter trends, hashtags, and more. Most channels and content streaming sites have now canceled shows or extended the episodes based on the wishes of their audience.
- Social Media Stars
Influencers on social media are now getting into mainstream entrainment and TV. This is giving rise to a sense of relatability. For the longest people on TV were seen as a way to display desirable people. This gave rise to unrealistic beauty standards and unbeatable expectations. However, the audience now prefers people who are relatable, giving rise to a new audience looking for authentic representation.
- Limited Attention Span
The mainstream TV industry is now trying to catch up to the online trends. They realize that the days of lengthy content are over. Now that audience has changed, they are serving an audience that has a limited attention span and they are looking for an entrainment that is thought-provokingthought provoking. These short content forms are mainly because of the generation that has been raised ongrown amongst social media.
- A community for the Like-Minded
Social media is giving a platform to the community of like- indeed minded people. This is helping the management and stakeholders in the TV industry to know where to target. Moreover, this community of like-minded people is helping the stakeholder to know what the audience wants to watch. From people who appreciate comedy to thriller-based audiences, you will find all ins and outs of the target audience on social media. Moreover, social media is a great way to analyze what will help them reach out to their targeted audience.
- Power to the Audience
Social media is helping the TV industry to understand the core values of its audience. It is also helping them to change the content and make it more audience focused. To communicate these concerns to the stakeholder involved in the entertainment industry, audiences use social media as a weapon. You will notice that as soon as the episodes of a TV series are released, there will be an open debate about the right and wrongs portrayed in the series. This helps in opening an educational debate about the concerns of the public and communicating it directly to the channels. In addition, it is helping the channels to know which genre to target. Now, with the use of social media, channels can know what will bring them more money and eyeballs.popularity.
Wrap Up
Social media has changed the stakeholders in the entrainment game. Previously, production houses and distributors were considered the biggest stakeholders in the entrainment industry. Now with social media, the audience is becoming the biggest stakeholder in entertainment, so the decisions are becoming more democratic.
