The world of fashion is unpredictable. One moment you are in, and the other moment you are out. By its very nature, the fashion world is about visuals. The customers in this arena want to feel and see the brands they prefer and the styles they want to don.
Video marketing is one of the excellent mediums for fashion brands to make connections online. Your go-to move in the world of fashion should be using marketing strategies that help you place amazing content in front of the target audience.
The biggest names in the fashion world have already boarded this train. So, you cannot afford to waste more time. Here are five successful video marketing plans that you must follow as a fashion brand for scaling your business this 2022:
1. Understand Your Target Audience
Remember, the target audience demographics for fashion brands can be quite diverse. So, before making a video, you need to understand who your target audience is and what they are expecting from you.
Getting to know the interest, age, gender, and other important attributes of varied age groups will help you figure out the nature, design, and tone of the video you want to prepare. Start by making a storyboard displaying the advantages of your products and services for the target audiences.
If you are hesitant about using videos in your marketing strategy, you must shoo away this thought because videos are entertaining, and they can bring in several possibilities.
2. Make Attractive Video Content
When creating videos, keep in mind to open the video with a captivating statement that instantly captures the viewer’s attention. Make sure the opening statement of your video creates curiosity, promises excitement, and evokes emotion
Even before starting with creating videos for your fashion brand, you must work on the length of the video. Decide on how long you want the video to be. For fashion brands, the rule of thumb is not to keep their videos as short as just 2 minutes and also not exceed the 5 minutes mark. This will surely get viewer engagement.
Do not forget to shoot the video in high resolution with perfect lighting and give it the final touch with an online video maker that not just helps you to create your attractive videos but also maintains the video quality. Fashion video marketing is one of the greatest ways to create a buzz around your fashion brand and drive more traffic to your website
3. Expand the Reach on Social Media Platforms
The industry of fashion functions on emotions. Therefore, you must aim at luring people into wanting what you are offering. One good way of evoking this kind of emotion is using different social media platforms.
If your videos get viral, nothing can stop you from setting fashion trends. People following you on social media networks will always look up to you when wearing a show stopping outfit.
By replying to their comments and posts and giving them follow backs, you can engage with viewers and build a personal connection. This way, the viewers will relate to you, making them prone to choosing your products and services over your competitors.
Presenting your visual content in the form of Stories on different social networking sites like Instagram and Facebook will create a kind of urgency among the audiences. Stories are nothing but certain posts available to the viewers only for 24 hours.
The short life span of Stories ensures people are curious not to lose out on this form of content. Fashion brands can gain better engagement for their videos if they introduce their new products in Stories.
4. The Power Videos in Live, Promotional Emails, and on Landing Pages
Live videos help in establishing personal connections while mimicking real-time conversations. Go live on different social media platforms if you have some tips on the use of fashion products, their maintenance, and other relevant topics.
This way, if your viewers have certain queries, they can get answers to the same in your live video sessions. You can even address the viewers by their names. These proactive measures can help the viewers relate to you and prompt them to spread the word about your business among their friends and family.
As a fashion brand, add videos to emails if you do not want your promotional emails to go unread. Understand that just adding the term “video” to the subject of your email will increase the click-through rate substantially.
If the majority of your audiences are Gmail users, use the YouTube link in the body of your mail. This way, the recipients will watch your video right from the body of your email. Having promotional videos on landing pages is one of the most effective ways of generating leads for the business.
5. Collaborate with Social Media Influencers
Social media influencers are people with a great fan following. And if you can collaborate with the right and relevant influencers, you will get easy access to their followers without spending a huge amount of money.
Collaborating with social media influencers like Instagram is one excellent way of competing with larger brands without spending much. You can even choose micro-influencers who are quite powerful in driving the right kind of traffic to your site.
The key here is identifying relevant influencers in the niche you are serving and those who have maximum reach among the target audiences.
If you are in search of different ways of differentiating your fashion brand and increasing sales, the success of your video marketing strategy lies in the type of videos you make. Ensure your videos are the perfect fit for your fashion brand and try putting in elements that will help them go viral on social media platforms.